WcDonald’s Immersive Dining Experience

“WcDonald’s or McDonald’s, either way—I’m lovin’ it.”

That was the brand truth that fueled a breakthrough activation merging anime fandom with real-world dining.

In West Hollywood, McDonald’s brought the internet-born WcDonald’s restaurant to life through a four-act, 360° projection-mapping dining experience. Built around The Dining Table—a recurring anime symbol of connection—each act debuted an original anime short paired with a WcDonald’s meal item, transforming food into the centerpiece of community. The experience also introduced two all-new menu items: the WcDonald’s Sauce and WcNuggets, giving fans a tangible taste of the WcDonald’s universe.

Authenticity was our north star. We partnered with manga artist Acky Bright to create four original WcDonald’s mangas, then worked with Studio Pierrot (creators of Naruto, Bleach, and Yu Yu Hakusho. ) to animate them in record time. The result: a seamless collision of fandom, storytelling, and food.

The demand was electric. Reservations via OpenTable sold out in under 30 minutes, and across just 48 hours, the activation welcomed 1,200+ fans, media, and influencers, served 1,800 meals, and distributed 2,100 coupons. For those without a seat reservation, an interactive vending machine distributed over 2,000 exclusive giveaways, while a walk-thru WcDonald’s experience offered additional fans the chance to take part in McDonald’s and anime history. Over the course of the experience, 90% of attendees rated it 5/5, and the campaign generated 300+ media placements and 4B+ global impressions, amplified by celebrity moments with Colton Underwood and Usher with his son.

The experience became one of the most awarded activations of the year:

In just 48 hours, WcDonald’s proved that whether in anime or IRL, food remains the ultimate connector.