Overview
In an effort to address the low adoption rates of senior shelter dogs in America, a collaborative effort was made with Pet Life Unlimited and style icon Christie Brinkley to transform these senior dogs into adoption-ready stars using grooming products. By partnering with Animal Haven New York, an impactful adoption event was organized to highlight the products and purpose, shedding light on these deserving companions in need of forever homes. The Furever Young campaign focused on uplifting brand sentiment and raising awareness about senior shelter dogs through press and influencer engagement. A senior dog glow-up day was created to showcase the transformations, with strategic partnerships established with Christie Brinkley, Animal Haven, and influential platforms like @dogsofinstagram and @thedodo. Recreating iconic magazine covers with the groomed dogs helped to capture media and celebrity attention, resulting in significant media impressions and successful dog adoptions. The campaign successfully intertwined product promotion with a compelling cause, generating widespread impact and positive brand sentiment.
