Don Julio

Don Julio | Dia De Los Muertos

Developed an #EasilyDon short animation for Dia De Los Muertos using existing assets. I had to use pre-existing recommended cocktail photography, and develop an animated version with illustrations that placed Don Julio within their visual branded world for Dia De Los Muertos.

Animation Design System:

The animation design system was developed based on the pre-existing static illustrations, and had to be animated in a way that allowed an #EasilyDon cocktail recipe to be incorporated into the animations. This animation served as our base for the rest of the cocktail animations.

Image Retouching:

Some of the pre-existing serve images had to be updated to fit the theme of our holiday campaign for Dia De Los Muertos.

Final Deliverables:

Campaign Extension:

Due to the well received social impressions that came out of these animations during Dia De Los Muertos, the campaign was extended to run through November. However, the animations had to be updated so that we didn’t have a “Dia De Los Muertos” Ad running on social placements during the month of November.