Color Pairings
Color Swatches
Key Brand Assets
Bottle Imagery
Hands
Caps
Leaning Bottles
Upside Down Bottles
Opened Bottles
Lying Down Bottles
Gold Label
Global Bottle
Annually, Johnnie Walker hosts a pop-up bar in Brookfield Place in New York. This year, we had the chance to make the bar our vision, aligning to New World Johnnie. From designing the entirety of the 3 spaces – a lounge, bar & selling kiosks – down to selecting fabrics for each element, we led this experience which picked up a ton of press.
Digital OOH
Kitchen Sink Drinks #TipsFromHome
During a global pandemic, Johnnie Walker tapped into bartenders across the globe to mix drinks from the random ingredients you have at home. Users had the chance to submit their ingredients card and tag @Johnniewalkerus, #TIPSFROMHOME and #DIAGEODONATION and Diageo would donate $1 UP TO $1M.
