Portfolio Work | Rodrigo Rivera
Creative Role & Responsibilities
As a Designer/Studio Artist throughout the creative development and production of Crown Royal Apple’s new campaign I’ve been responsible for developing the design aesthetics & ideation for the Brand. Focusing on design systems, social media content development, product photography, animations, and production overview for out of home media placements for billboards, and mural along with experiential brand activations in key markets.
Design Skills: Video Editing, Art Direction, Print Design, Brand Identity, Marketing & Social Media, Animation, Logo Design, & Typography.
Creative Role & Responsibilities
My role as a designer on the Ally account has allowed me to shape and mold the brand’s identity while also developing a flexible design system that allows for the brand identity to evolve into the future. We implemented brand guideline updates each quarter as needed in order to stay updated. I worked closely with the creative director and design director to implement design updates to their color palette, typography, illustrations, photography, user experience, and animations. I also art directed an auto campaign print ad for Automotive Weekly where I was able to animate, and introduce 3D objects into the Ally design world.
Design Skills: Art Direction, Print Design, Brand Identity, Marketing & Social Media, Animation, & Typography.
Creative Role & Responsibilities
During the creative development of Buchanan’s national campaign for Life Is Better Shared I was able to collaborate with copywriters to develop a film script that would convey the feeling and importance of togetherness during a global pandemic. I was functioning as a dual creative for this campaign as I helped develop the design system for our OOH, along with design layouts, typography treatments, and photography direction. I also functioned as an Art Director for the film component by developing the look and feel for the set design, casting, & wardrobe. I also worked closely with our director Allie Avital and her video editor to help develop a final cut for the film ensuring the sound design and music aligned with the overall creative direction.
Design Skills: Design, Typography, Design Layouts, Brand Identity, Art Direction, Sound Design, Animations, & Film.
Additional Projects
Creative Role & Responsibilities
During my senior year at the Maryland Institute College of Art, I worked under the creative department for a school publication called Full Bleed a journal of Art & Design. I primarily focused on the structure, flow and overall design of the publication. Additionally, I designed the cover for this issue of Full Bleed in collaboration with artist Terry Wright. I also developed the animations for this issue which were used for marketing and social purposes during the launch of this issue of Full Bleed.
Design Skills: Publishing, Typesetting, Page Layouts, Ideation, Adobe InDesign, Print Design,
Creative Role & Responsibilities
During my last year at MICA, I focused on developing the research and production for my senior thesis which focused on exploring a visual language for a neurological term called Synesthesia. The first half of my year was devoted to research, case studies, and exploring a visual language for Synesthesia. The second half of that year I devoted to executing my visual approach to help inform and educate others about Synesthesia and the various forms that exist. My thesis truly allowed me to express my research in various forms and mediums. I directed, filmed, edited, color graded, and did the post production work for this short film. I was also able to design, develop, and produce the wardrobe for the film, along with a line of sensory based products that required me to focus on product design and packing. This project also allowed me to explore a digital side to my thesis by developing an educational platform on social media where users could learn and explore more about this topic.
Interestingly enough, some of the videos posted have over a thousand views with various comments from individuals that actually experience synesthesia. This project has paved the way for much larger conversation to take place, while providing a small sense of community for those who experience and live with this phenomena to share with others.
Design Skills: Research & Case Studies, Information Visualization, Film Production, Video Editing, Sound Design, Color Grading, Set Design, Art Direction, Wardrobe & Styling, Product Design, Digital Fabrication, Silk Screening, Mold Making & Cast Making, Package Design, Print Design, Brand Identity, Marketing & Social Media, Animation, Logo Design, & Typography.
Creative Role & Responsibilities
During my time in Baltimore I set off to capture the characters and story behind one of the most iconic bars in America; The Mount Royal Tavern. With the help of my film class partner Cassie, we set off to capture over 90 hours of footage of interactions, stories, and history from the bar, its bartenders and its patrons. I was responsible for story boarding, art directing, filming, editing, color grading, and sound editing for this film.
Design Skills: Filming, Directing, Post Production Editing, Color Grading, Sound Mixing, Sound Design, & Logo Design.
Creative Role & Responsibilities
During my time as a Graphic Design Intern at Brightest Young Things, I created a promotional video to help boost sales for the launch of BYT’s Pride opening party during the month of pride where we celebrated, honored, and recognized the LGBTQI+ community. The theme for that year was Earth, Wind, Glitter and Fire and pulled inspiration from atom cells and microbial life. The video helped boost sales and tickets sold-out within the first week of sales. I was also responsible for capturing behind the scenes footage of the event for social purposes.
Design Skills: Video Editing, Sound Design, Special FXS, Animation, Photography, Film, Branding.