About

logos

Means the appeal to logic You appeal to logos when you have a sound argument that in itself will demonstrate that something is the case. This is most often done by using facts and statistics, quotations from experts, or informed opinions.

You can’t argue facts, so if your blog has a lot of readers, establish social proof by displaying how many. If you have helped your customers earn money, show with facts and figures how much. If you want to persuade people to stop wasting energy, show them with facts and figures how big a negative impact their energy waste is having on the world.