About

immersive design

Immersive Design spans the spectrum, from technology surrogating sensory reality to simply just imaginary play. Immersive design is a form of storytelling, including an external narrative to the participants’ experience and a meta-narrative about the participants experience over time. And so much like principles of good design, the principles of good writing and storytelling apply.

Good immersive design must attempt to understand, consider, and predict, all of the possible interactions it may create during a moment of the experience. It is not better or worse to try to limit the number of possibilities — what is important is merely being aware of them and designing for them.