Art Direction & Design
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New York Life

 
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Love Takes Action

For 175 years, we've been enabling the Brave of Heart - those who know that “Being Good at Life” requires the fortitude to act upon love. 2020 is the time to shine a light on them.   

We will continue to make an impression on mass media channels and create impact with on-the-ground activations to establish what ‘Love Takes Action’ means at the ACC and Pac 12 Tournaments.

ACC Women’s – March 4-8 | ACC Men’s – March 10-14

Three tasks to Celebrate the Brave of Heart:

  • Aware (of) Love Takes Action, Continue to establish our POV that Love Takes Action and how NYL has been doing it for 175 years

  • Understand Love Takes Action, Deepen what Love Takes Action means within the context of the tournament sponsorship

  • Experience Love Takes Action, Demonstrate what Love Takes Action means and win hearts in the stadium


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All Conference Retractable Banners

 
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Blimp

The Pac 12 Assets

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Ribbon Banners

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Ribbon Board LED Banner

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Courtside + Ribbon Board LED Banner

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Courtside LED Banners

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Upper & Lower Ribbon Display Banner

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Digital Banners

300 x 250 Mobile Digital Banners

320 x 50 Mobile Digital Banners

728 x 90 Mobile Digital Banner

970 x 66 Mobile Digital Banner

1280 x 100 Mobile Digital Banner

2020 PAC-12 NCAA Basketball Tournament Website Skin Design

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The Brave Of Heart Fund | Logo Animation

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