Art Direction & Design

Term: Chromesthesia

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CHROMESTHESIA

or sound-to-color synesthesia is a type of synesthesia in which heard sounds automatically and involuntarily evoke an experience of color. It is a neurological condition affecting about 1% of the world population. Individuals with this condition involuntarily associate the sounds they hear with certain colors. The type of color evoked by a particular sound varies from one person to the other.

Kanye West and Frank Ocean have Chromesthesia.